Brand identity, website and app creation for The Academy - An experiential learning program for Westpac Group Innovation.

After completing the successful launch of Westpac’s innovation centre The Hive, we were approached to develop The Academy brand as an exclusive, immersive program for senior Westpac employees.

The brand positioning is future focused, conveying experiential learning, accelerating change and exclusive, premium training opportunities. 

Leveraging brand equity from The Hive, The Academy brand language centres on the hexagon shape with an interconnected grid of 100 nodes, representing 100 Academy members. The hexagon shape itself is actually a three dimensional cube viewed from a particular angle. An interesting spin on the program 'altering perspectives'.

The brand was rolled out with applications including: app branding, motion graphics, responsive website and event marketing throughout the program.

Campaign identity, customised illustrations and digital advertising for Airbnb and their partnership with Ticketek. Airbnb help millions of event goers find unique accommodation options close to entertainment venues right across Australia. Our 'sidelines, touchlines & finish lines' campaign is a celebration of being able to stay right next to the sporting action from The Australian Open, The Rugby Super 7's, Spring Racing or The Summer of Cricket.

Management of design and build of comprehensive online store, marketing materials and packaging.

Completed at Wishart Design.

Branding, advertising and marketing campaign across a variety of publications such as Vogue Living and Belle. The typographic treatment was developed in order to give the product a personality when stylised product shots were not available.

Completed at Wishart Design.

Campaign identity, customised illustration and advertising for Airbnb and Sydney Opera House. An exciting new partnership with many brand activations coming soon. Watch this space!

Project management consultancy Cadence have been a long term client. We created their corporate brochure in 2005 which set high standards in design and quality of production. Our brief in 2014 was to art direct, shoot and design a new document that had visual context to the previous brochure yet reflected an evolved business.

Working with a similar format and minimal text content, we produced a premium quality document that showcases hand stitched finishing and high quality printing. The centrepiece incorporates a centrefold within a centrefold that reveals the changes between a major project first photographed in 2004 with a shot we took from the same location 8 years on.

Brand identity, digital platform and marketing campaign for VentureCrowd Property.

This exciting new crowdfunding platform aims to open a window to the world of property investing, giving access for people previously locked out of the lucrative Australian real estate market.

Our campaign identity and messaging played on this 'open window' approach and the user-friendly website design enforced the brand's story of investment 'democratisation'.

Brand development, environmental graphics and launch items for Westpac's innovation centre - The Hive.

Located in Kogarah, the centre allows staff and external parties such as partners and universities to test ideas for new products and services.

Short timeframes and the lack of any existing brand elements beyond the logo required us to act swiftly. We developed a brand language which complied with Group guidelines whilst representing The Hive's unique collaborative, inspirational and transformative attributes.

Westpac chief, Gail Kelly opened the centre to an audience of press and key employees, offering a strong message that innovation is very much part of Westpac's DNA.

Read more from The Australian.

Architecture by Hassell.

Sydney flagship store for Kinokuniya, a Japanese bookstore. Environmental and wayfinding package. Completed via London, Singapore and Sydney. Management of complete package from concept through to installation. 

Completed at Wishart Design.

Brand identity and marketing package for a new Mediterranean restaurant in Sydney's CBD. The name Ya-Ya, derived from the Greek term of endearment for grandmother, provided a fun character on which to base imagery and tone of voice. The 'tough love' attribute was developed as an expression of traditional food, cooked with skill, no nonsense and served generously. 

In a highly competitive CBD environment, the brand had to appeal to the office worker audience for both morning coffee and lunchtime trade, offering real comfort food and time out from the stresses of modern life.

Comprehensive environmental graphics package rolled out across more than 24,000 sqm in 2 major Melbourne buildings. Management of complete package from concept through to installation.

Completed at Wishart Design.

Brand guidelines, photographic art direction, campaign creation and website for Australia's largest menswear specialist across many seasons.

Completed at e2 Sydney.

Naming, brand identity and packaging design for a new franchise of chocolate cafés. The brand expresses a celebration of chocolate indulgence.

Completed at e2 Sydney.

Environmental graphics package across 3 floors of the UTS Building in Sydney. Management of complete package from concept through to installation. Fitout received the 2003 RAIA Sir John Sulman medal.

Completed at Wishart Design. 

Brand identity, guidelines, website design and digital toolkit for an online business directory. Rolled out across 38 countries, Hotfrog helps 69 million businesses connect with new customers.

Completed at e2 Sydney.

Working closely with the interior design firm, Geyer, we were appointed to create a unified and coherent workspace that was fresh and vibrant.

The project had to work across 65,000sqm over 19 floors in Sydney and then extend though to multiple floors in Melbourne, Perth and Adelaide. The scale of the project required an efficient approach and a cost effective roll out.

Working closely with the client we identified key areas for messaging and wayfinding and then worked to create a clear graphic system that would both guide staff and visitors yet not overwhelm them. 

Breakout zones were utilised to create areas of calm, an escape from the typical work environment and graphic themes were developed for each floor within each individual state. Wayfinding was incorporated with hints of playfulness and elements of discovery.

Completed at Wishart Design.

Tasmanian bank, MyState Financial, required a brand refresh to reflect changes happening within the organisation. In a bid to serve customers better and meet the needs of broader audiences the brand needed to evolve and develop a series of sub-brands for a wide portfolio of product offerings.

We developed an extensive brand guidelines document including standards for photography which became more consistent in styling yet defined differences in look and feel between MyState's different sub-brands. 

A flexible graphic device was created to assist messaging and form a visual link back to the MyState logo symbol. The 'dynamic folded surfaces' brought messages to life with colour and energy.

A new brand architecture system allowed certain brand elements to be dialled up or down to create a clear point of difference between sub-brand communications. The result was a updated identity, a coherent set of communications and a more relevant expression of the company values, its Tasmanian heritage and growing strength.

Completed at e2 Sydney.

A small selection of logos, icons and wordmarks we have created.

Branding package for Westfield stores nationwide. Creation of unique approaches for more than seven centres around Australia involving photo shoots and creation of large scale environmental packages. Management of complete package from concept through to installation.

Completed at Wishart Design.

Design of identity package, signage, collateral and design and build of CMS based site for client to maintain.

Definitive Group site