Westpac / The Hive

The Challenge: Westpac Group's newly constructed innovation centre 'The Hive' allows staff and external parties such as partners and universities to test ideas for new products and services. Appointed with only a logo to guide us and less than two weeks to the media launch of the space, we were required to create a full suite of environmental graphics, wayfinding signage and all associated communications for the launch.

The Strategy: Short timeframes and the lack of any existing brand elements beyond the logo required us to act swiftly. After gaining a deep understanding of the centre's strategic objectives were to developed a visual language which complied with Westpac Group guidelines whilst representing The Hive's unique collaborative, inspirational and transformative attributes.

The Solution: The resulting flexible and dynamic graphic treatment was combined with a lively tone of voice across a variety of communications. We created an internal teaser campaign, launch invitations, all spatial graphics and wayfinding signage. With a streamlined process and full support of the client, we took concepts through to production and installation for a successful launch.