The Oxford Residences is a new residential development in Bondi Junction, Sydney. Given the residential development competition in the immediate area, it was vital that the marketing collateral created a strong emotional link to the overall vision, the architecture, interior design and the developer's reputation. We achieved this through the creation of an aspirational brand and marketing package which told a compelling story of the design principles, construction quality and surrounding lifestyle.

The architects' design was literally 'outside of the box' thinking. Organic sculptural forms and ribbon-like glass balustrades visually transform at different times of day with light and shadow-play. This provided the basis of our visual identity concept along with determining the brand essence of 'Brighter Living'.

Spectacular, uninterrupted views across the city skyline, harbour and parklands were also a driving force behind much of the creative campaign.