• Art Direction
  • Branded Environments
  • Print
  • Social Media
Hundredweight collaborated with Picturedrift to create an animated film, activating two large video displays within the expansive foyer of 1 Denison.

The new commercial precinct and North Sydney’s largest office tower, designed by Bates Amart Architects and developed by Winten Property Group, is managed by CBRE and home to visionary organisations such as Microsoft, Sap and Nine.

The short film celebrates 1 Denison’s new business community by representing growth, development and new beginnings. Abstract organic forms expand and branch off into individual pathways – our brand expression for the blooming, interconnected community within the building and the wider North Sydney precinct.

Creative Direction - Hundredweight, Production - pictureDRIFT, Design and animation - Brendan Cook, Technical Direction - Clinton Downs