A thriving new commercial precinct and North Sydney’s largest office tower, designed by Bates Smart Architects and developed by Winten Property Group, 1 Denison is home to visionary organisations such as Microsoft, SAP and Nine.
Working alongside CBRE, Hundredweight developed the 1 Denison brand experience and created a variety of engagement campaigns throughout the lobby space and building portal app. This included event promotions, exhibitions, the wellness space launch as well as activating the lobby’s impressive digital screens.
As part of an ongoing series of digital art activations, we created a set of animation to celebrate 1 Denison’s growing business community. A complex network of connections grow to form a dense swirling point cloud traversed by flowing rivers of golden light – our brand expression for the blooming, interconnected community within the building and the wider North Sydney precinct.