101 Collins Street is Australia’s leading workplace community for high-achieving organisations. Located in a prime position on Melbourne’s Collins Street, the building has an unmatched prestige which has been upheld for over three decades.

Following on from intensive research and strategy, Hundredweight developed the new 101 Collins brand identity system to build upon its track record of premium customer service and market-leading facilities.

A brand launch piece introduced the new identity, imagery and messaging which became a celebration of unrivalled tenant experience and future vision for an established yet progressive workplace.