A defining icon on Melbourne’s city skyline, 101 Collins recently celebrated thirty years as Australia’s leading workplace community for high-achieving organisations.

Hundredweight created an anniversary campaign that captured this enduring spirit, told through the voices of people within the building. '30 Years, Infinite Stories’ became an inspiring celebration of the community that have helped shape what 101 Collins is today, and the perpetual evolution for tomorrow and beyond.

A strategic anniversary brand experience was developed across film, website, social media and tenant gifting, culminating in the launch edition of a new business and lifestyle magazine. One Hundred and One is a collection of insightful thought pieces and luxury lifestyle content designed to enlighten, provoke and inspire.