A monumental heritage woolstore, 235 Pyrmont Street evokes a time and place at the centre of Sydney’s wool-exporting legacy. Revitalised by acclaimed architect Bates Smart for the building owners Kador, it now serves the next generation of modern enterprise, weaving historical threads into a contemporary workplace. Our new visual identity blends an understated cool fashion aesthetic with historically influenced typesetting and warm colour tones, highlighting the unique positioning of the brand. This distinctive identity and marketing campaign is designed to appeal to tenants looking to become part of a professional community defined by its unique character, rich in story and enhanced by modern architecture. A workplace woven in history and tailored for tomorrow.