With Airbnb’s rapid growth and continued success, Hundredweight have created several advertising campaigns to celebrate various milestones and iconic brand partnerships in Australia.
Airbnb x Ticketek
With an action packed summer of sporting events, Airbnb partnered with Ticketek to promote accommodation options surrounding the biggest live sporting events and venues in Australia. From the Australian Open to The Ashes, Hundredweight's creative campaign called 'Sidelines, Touchlines & Finish lines' leveraged the platforms ability to find perfect places for ticket holders to stay close to the action.
Airbnb x Sydney Opera House
Sydney Opera House has an impressive 8 million visitors every year although only a fraction of those visitors actually go inside. This provided the basis for a brand activation campaign with Airbnb. Our teaser campaign developed into a series of activations, celebrating music, architecture, dining and sustainability achievements within Sydney's most famous house.
Airbnb x NSW
Our 'New State of Welcome' campaign creative marked a new era for Airbnb, with fair and balanced home sharing rules passed by the NSW Government. The typographic wordplay and manifesto told an uplifting story, celebrating New South Wales and welcoming the world to visit.