- Branded Environments
A key part of the strategy was for Angel Place to be woven more tightly into the fabric of the wider precinct. The brand therefore needed to integrate and compliment the surrounding cultural, entertainment and hospitality venues. The spacial upgrade was leveraged within communications, allowing us to promote an even more inter-connected community, tailored personal service and six star hotel-like experiences.
A new brand and fully-fledged visual identity system was developed with the ability to flex and change to accommodate an unprecedented diversity of workplace experiences from casual to formal and highly personalised. A clean and sophisticated looking wordmark with a typographic accent above the ‘A’ provided a subtle nod to a floating halo and became a ‘hallmark’ of the Angel Place experience.