- Branded Environments
- Social Media
The name George Place was born out of the logical link to the most positive aspect of the precinct – its location being 'The inspired heart of Sydney’s highstreet'. More than a bricks and mortar precinct, George Place is a cohesive, vibrant community. The brand delivers progressive and engaging experiences through flexible spaces, food and beverage offerings, seasonal art exhibitions and a robust calendar of events and workshops.
Working closely with Brickfields Consulting, extensive research and stakeholder consultation was undertaken. This process enabled us to clearly define the tenancy profile, their motivations and reposition the brand correctly within the competitive landscape.