Top Ryde City
- Art Direction
The world's largest property investor Blackstone recently decided to sell the retail property as part of its "buy, fix, sell" strategy. Hundredweight created the marketing package with an ultra-high premium edge to present the extensive investment and repositioning work of the centre. A custom made IM presentation, case-bound with high quality dyed through textured paper and embellishments, contained an equally high-spec brochure. Featuring a large amount of photography, customised maps and statistics, the brochure created a compelling story to support the sale of the asset for figures around $700m.